The Melrose Police Department is partnered with The Executive Office of Public Safety and Security’s Highway Safety Division to discourage citizens of the Commonwealth from driving under the influence of drugs or alcohol, particularly during the holidays.

The PSA above will run from December 22-December 31, 2014 on major news channels.

This holiday season, if you’re drinking and driving, Melrose Police will find and arrest you. No warnings, no excuses. You’ll face jail time, fines, loss of your driver’s license, towing fees, and other OUI expenses, totaling $10,000 on average.

Chief Michael Lyle suggests anyone drinking should designate a sober driver ahead of time, call a friend or family member, use public transportation, or call a taxi. The alternatives are all far less expensive than the $10,000 cost of being caught and charged with OUI or taking someone’s life.